Let’s stop pretending you need more leads.
You don’t.
What you need is to stop ignoring the leads already sitting right in front of you. I’m talking about your LinkedIn connections—the ones who’ve already accepted your request, liked your content, or commented on a post.
You think these people are “just followers”?
Not true. These are hand-raisers. They're warm. They're interested. They just don’t know how to take the next step with you.
Because you haven’t taken the first one.
Here’s what Andy Neary would tell you:
Start a conversation. Stop pitching.
👉 Go to your LinkedIn.
👉 Pick 25 connections who’ve liked or commented on something you’ve shared.
👉 Send them a personal message that doesn't sound like a pitch.
Try this:
“Hey [Name], I really appreciated your comment on my post about business insurance challenges. Curious—what kind of strategy is your team using to manage risk right now?”
That’s it.
Not a sales call. Not a proposal.
Just a genuine, thoughtful question that gets them talking.
Because when someone talks, they open up. And when they open up, you can help.
Now here’s where you go wrong:
You send one message. They don’t reply. You vanish.
WRONG.
You follow up. Thoughtfully. With context.
Send a second message 48 hours later:
“Hey [Name], totally get that you’re busy—if it’s easier, happy to jump on a quick 15-min call next week.”
Boom. You’ve now invited them into a conversation, not into your sales funnel.
Here’s the truth:
Cold calling is a numbers game.
LinkedIn warm leads? That’s a relationships game.
And when you play it right, it scales like nothing else.
Want more appointments on your calendar?
You don’t need to chase strangers.
You need to reconnect with the people who are already in your orbit.
Because if you ignore your warm leads while whining about cold ones?
You’re not in sales.
You’re in self-sabotage.
Let’s fix that.
Start those 25 conversations today.
Stop blending in. Start standing out.
And remember: LinkedIn doesn’t book meetings. You do.