What comes to mind when you hear “Jake…Flo…Gecko…Maxwell…Mayhem.? A specific direct writer – your competition. How can you make your brand stand out in the minds of your prospects so that they think of you instead of these catchy advertising characters?
Start by realizing that a compelling personal brand is within you; it just requires careful cultivation to bring it into sharp focus. Once refined, you can weave your story seamlessly across social media and into face-to-face meetings with prospects, making a memorable impact.
What is a Personal Brand?
At its core, a personal brand is your story. It's an amalgamation of who you are, what you stand for, your strengths, and how you leverage those strengths to add value to your community.
Seth Godin famously said, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” This definition applies equally to personal brands, influencing a consumer’s or business’ decision to follow, engage, or collaborate with you.
How Can You Build Your Brand?
- Identify Your Unique Value: Start by understanding what sets you apart. What are your unique strengths? How do you bring value to others? Reflect on these questions to define your unique value proposition.
- Craft Your Narrative: Your story is powerful. Share your journey, experiences, and what drives you. Authenticity is key here—people connect with genuine stories.
- Engage and Connect: Building a personal brand is about creating relationships. Engage with your audience, respond to comments, and participate in relevant conversations.
- Deliver Consistent Value: Provide content that offers value to your audience. Share insights, tips, and stories that resonate with your followers and showcase your expertise.
By embracing these steps, you can develop a personal brand that not only tells your story but positions you front-of-mind with your prospects and clients. Remember, your brand is a living entity that evolves with you—nurture it, and let it grow as you do.