Let’s cut to the chase: if you’re not building your personal brand, you’re leaving money on the table. Chris Do, personal branding expert and founder of The Futur, says it best — people don’t buy from businesses; they buy from people. And if you’re not showing up as you — consistently, confidently, and with purpose — you’re invisible.
Personal branding isn’t about slapping together a logo and calling it a day. It’s about creating a trustworthy presence that sticks. Because here’s the truth: people crave connection. They want to buy from someone they feel like they know — someone who speaks their language, understands their problems, and makes them feel seen.
Step 1: Own Your Story
Chris Do always emphasizes this — your story is your edge. What makes you different? What experiences shaped you? Don’t try to be the next Steve Jobs or Gary Vee. Be you. Own your quirks, your failures, and your wins. That’s what makes you relatable — and relatability converts.
Here’s the mistake most people make: they try to be everything to everyone. You can’t. Pick your niche. Narrow it down until you find your people. Chris says, "The riches are in the niches." And he’s right. When you specialize, you become the go-to authority — not just another face in the crowd.
Step 2: Be Consistent (Everywhere)
Consistency breeds trust. If you show up on LinkedIn with one tone and then switch it up on Instagram, people won’t trust you. Your message, your tone, and your visual identity need to align. That’s how you build credibility.
Post regularly. Share your insights. Don’t just reshare other people’s content — put your own spin on it. Thought leadership isn’t about regurgitating information — it’s about showing you have a unique perspective that adds value.
Step 3: Build Social Proof
Chris always says, “If you don’t show proof, you don’t build trust.” Got testimonials? Share them. Case studies? Publish them. Results? Highlight them. When people see others trust you, they’ll trust you too.
Bottom line, personal branding isn’t a vanity project — it’s a business strategy. When you clarify your story, show up consistently, and build proof of success, you become magnetic. People will come to you instead of you chasing them.