Let’s cut to the chase: Most people are doing LinkedIn all wrong. They post industry updates, eshare news, and then wonder why nobody’s engaging. Here’s the problem — nobody cares about your industry updates. They care about you — your insights, your experience, and how you can help them. Want to know how to create LinkedIn content that actually drives engagement and wins business? Here’s how:
Step 1: Storytelling Works
People don’t buy from robots. They buy from people.
Facts are forgettable. Stories are sticky. If you want people to pay attention, you need to make them care — and that starts with telling your story.
Ask yourself:
- Why did you get into your industry?
- What challenges have you faced?
- What motivates you to keep going?
Example:
❌ “I help businesses reduce risk.” (Boring.)
✅ “I got into risk management after seeing a friend’s business collapse due to poor planning. Now, I’m focused on helping others avoid that same fate.”
See the difference? One is forgettable. The other builds connection.
Step 2: Stop Posting Noise — Lead with Value
Nobody wakes up thinking, “I hope I see a sales pitch on LinkedIn today.” If you want attention, give people something they can use — something that solves a problem or makes their life easier.
High-value content ideas:
✔️ Step-by-step guides
✔️ Quick wins and fixes
✔️ Insights from your personal experience
✔️ Case studies that show real results
Example:
"3 mistakes businesses make when setting up cyber insurance — and how to fix them."
That’s the type of post that gets saved and shared — because it’s useful.
Step 3: Create Conversations (Stop Posting and Running)
Most people post and then disappear — and that’s why their engagement tanks. LinkedIn isn’t a stage — it’s a networking event. If you want engagement, you need to start and join conversations.
How to spark engagement:
- End posts with a question.
- Reply to every comment (yes, even the lame ones).
- Engage with other people’s posts — and add value when you do.
- Tag people when it’s relevant (but don’t overdo it).
Example:
"Have you seen this happen in your business? Drop a comment — I’d love to hear your thoughts."
More engagement → More visibility → More trust → More business.
Step 4: Show Up Consistently (Because One Post Won’t Cut It)
As the previous blog said, posting once in a while isn’t enough. If you want to stay top of mind, you need to show up consistently. Social media and marketing expert Neil Patel says it takes 7–10 touchpoints before someone remembers you. So if you’re not posting regularly, you’re invisible.
✔️ Post 2–3 times per week (minimum).
✔️ Keep your tone and message consistent.
✔️ If you’re funny, stay funny. If you’re direct, stay direct.
Consistency EQUAL trust. Trust EQUAL business.
Step 5: Make Subtle Offers (Without Sounding Desperate)
Once you’ve built trust, you’ve earned the right to make an offer — but keep it light.
Example:
"I’ve been helping a few clients reduce their cyber risk using a new strategy. If you’re curious how it works, shoot me a message.”
No pressure. No hard sell. Just an invitation. That’s how you close without turning people off.
The Bottom Line:
Share your story. Deliver value. Spark conversations. Be consistent. Then — and only then — make the ask.